I went to a webmaster's round table (yes, big oval table) held at the New York Law School (no, not the NYU Law School). It was for not-for-profit webmasters, which, according to my new job description, I sort of am. Although far more qualified people are in charge of the "back end" (data bases and programs that run everything under the hood).
It was a fine informative group and I learned plenty—even as some of the talk left me slightly stunned. Jargon. Trends. Usability. More Jargon. Hits. Conversions. CMS Solutions. These were seriously smart tech people. They shared a central casting appearance that comes from spending most waking hours slouched in front of a glowing monitor, not moving much more than a mouse, and intensively problem solving. The woman were better dressed.
I learned that if I were to mention The Donald, The Beiber, Lindsay Lohan, or Britney Spears in my blog I would get many more "hits" (visits to the site). And hits can turn into something called "conversions" (people going on to buy something from you). Isn't market-speak grand? For the charity I work for, I plan to design them a new website that visually clarifies their mission and this hopefully brings in more money—without using even one troubled starlet, shady tycoon, or annoying teenybop heart throb.
But I will NOT stoop to listing celebrities I care nothing about to boost my own blog ratings. I will let my takes on POETRY and ART and DESIGN and MAPS and VISUAL NARRATIVE attract those hoards who share my passions. I am not here to sell you anything except, perhaps, a little of my own excitement over the unexpected and fine flavors of life and art. No more Donald. Begone. Delete. Delete.