I open a file at work. One of those you-better-find-this-missing-font boxes pops-up, so I say, "hey, anybody got Budmo Jiggler?" to my office mates. Yeah, should have seen their faces.
You try it, "I need a Budmo Jiggler."
Welcome to typography. "I want Electra Light" "I need Giddyap Standard" "I crave Gill Sans Ultra Bold." What do you see just from the names? I smell a creative writing exercise.
What about Tiki-Hut Italic? Deftone Stylus? Or back to that Budmo Jiggler.